About Our Company

Metroflame is a bootstrapped self-funded technology start-up that had been in stealth mode until late 2024 while building it's core products. We took this approach to funding to allow us focus our limited funds on building quality products that meet customers' needs. We believe that a useful product will grow organically and perhaps virally under the right set of conditions driven by a PLG S&M strategy that does not involve burning cash to gain traction.

We are harnessing the power, connectivity, and opportunities of the Internet to positively drive economic and social change by building applications for people and businesses.

We are a remote first company because we want to be able to hire from a global workforce, allow our employees to work from where they are happiest, and to be able to do business globally.

Our Mission

To drive business/organizational growth and transformation, and improve people's lives (through innovative software products and services.)

The Internet is where we live, building software is what we do

We have another mission about the environment where we work: to foster an environment that promotes an entrepreneurial spirit, collaboration and collegiality by drawing on the exceptional talents and diverse or varied experiences of our engineers and professionals.

Our Story

On becoming the Internet, cloud business applications, enterprise software and IT management company

Our founder originally bought the domain metroflame.com in November 2009 while living in Oxford, UK with the idea of running it as portal of sites with a news and blogs site, a classifieds, a shopping, and a deals site. At the time, he was preparing to start a new job as a Computational Biologist at the prestigious Sanger Wellcome Trust Genome Campus in Cambridge, UK, but weighing other options.

He decided to move back to his home country and later received an admission at to study a PhD in Computational Science and Engineering at Michigan Technological University. In September 2011, the first version of Metroflame Classfieds was launched for 3 continents and 4 countries - US, Canada, United Kingdom, South Africa, and Ghana. He decided to work temporarily as a Web Developer with a web development company before moving to the United States to pursue the PhD program. While working there, he decided to defer his PhD program and pursue entrepreneurship. With the traffic for Metroflame Classifieds growing, the hosting company on his back to upgrade his plan, and having little time from his main job to maintain the site, he was forced to temporarily take it offline, eventually lasting longer than expected. He learned a valuable lesson that he could only build Metroflame successfully as a full-time venture.

After two years at this company, he joined a British Digital Agency as a Web Developer for a year before finally joining Vodafone, a British multi-national telecommunications company, to develop a Distribution Management System, dashboards, commercial sales reports and other business applications for the Sales and Distribution team and the Commercial function. He rebuilt DMS from a collection of procedural codes to a structured OOP enterprise-grade MVC application, adding a host of features, fixing a plethora of security issues and also integrating it with SAP (which was the ERP being used by Vodafone at the time) and VMS. He also worked as the Business SPOC on the development of Oracle Siebel CRM for Vodafone.

During his time at Vodafone, he realized the need of organizations for cloud-based business applications with affordable and flexible pricing plans, and started planning the business and architecture of a number of cloud-based SaaS applications and consumer apps. After three-and-a-half years at Vodafone, he left to work on Metroflame in stealth mode without external funding. During this time he also built a Distribution Management application for MTN, another multi-national telecommunications company as an independent contractor which led to a pause on the Metroflame project but provided valuable funds to further develop it on resumption.

Our Values

We live and work by values and principles that guide and shape the work we do and the products we deliver.

A Set of Six Guiding Principles

Innovation: To make innovation the bedrock of every product and service we develop. We reinvest a good part of our profits into research and development to continue innovating. We seek to iteratively improve our product for our customers.

Exceptional Product and Service Quality: A good product sells itself. A great product is sold by your happy customers. With that understanding, we work to build great and exceptional products without compromising on quality end-to-end.

Customer Centricity and Obsession: To listen to, empathize, understand and immerse ourselves in the customer's pain-points, bottlenecks, needs, wants, and desires. Through this process we learn as much as possible about the problem the customer intends to solve, thus enabling us to build a great solution for our customers.

Trust, Security and Privacy: Our customers come to us because they trust us with their business. We understand this responsibility and implement all security actions required to keep customer data and IP safe and private on our systems.

Employee Satisfaction and Happiness: We build great products with great employees. We strive to keep them happy and at their best to keep doing the great work that gives customers a reason to come to us.

Company Agility and Responsiveness: We live in a constantly evolving technological and business landscape with new challenges and developments every day. Part of our job is to stay agile and responsive as an organization to these challenges, trends and developments

Discover What's Beyond the Horizon with Us

A career filled with energy, drive, love, mastery, craftmanship, fulfillment and happiness.

Join the team driven by innovation

There are host of opportunities at Metroflame. At a high-growth startup there is always something cool to work on. Choose from engineering, UX, design, creative, customer success, product management, and other areas with available positions.

Find out more

Leadership

We Metroflame is led by a team of vast experience and expertise.

Our Action

How we act as a company.

Our Impact

The impact we make in our communities